Media Training

Control your narrative and communicate with unshakeable confidence.

Our Media Training transforms leaders into compelling spokespersons who navigate interviews with poise, deliver memorable messages, and turn every media opportunity into a strategic advantage.

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Master Every Interview: From Boardroom to Broadcast

At Janicek Performance Group, we understand that media interactions can make or break careers, companies, and reputations. Our Media Training goes beyond basic interview preparation—we equip you with the strategic mindset, tactical skills, and unflappable confidence needed to excel in any media environment.

Whether you’re facing a crisis situation, promoting your organization, or building thought leadership, our proven methodology ensures you communicate your key messages effectively while maintaining control of the conversation. From live television interviews to podcast appearances, we prepare you to perform at your peak when the spotlight is on.

Why Media Training Is Critical for Modern Leaders

In today’s always-on media landscape, every leader is a potential spokesperson. A single interview can:

Our Comprehensive Media Training Approach

Message Mastery

  • Develop compelling soundbites that resonate with your audience
  • Craft memorable talking points that journalists want to quote
  • Create bridge phrases to redirect difficult conversations
  • Build consistent messaging across all media platforms

Interview Technique

  • Master the art of staying on message under pressure
  • Learn to handle hostile or unexpected questions
  • Develop strategies for live vs. recorded interviews
  • Practice techniques for different media formats (TV, radio, podcast, print)

Crisis Communication

  • Prepare for high-stakes, reputation-critical situations
  • Learn to acknowledge concerns while maintaining credibility
  • Develop rapid response messaging frameworks
  • Practice damage control and narrative management

Media Psychology

  • Understand how journalists think and what they need
  • Learn to build rapport with media professionals
  • Master the psychology of influence and persuasion
  • Develop authentic confidence that translates on camera

Specialized Training for Modern Media Formats​

Master the fastest-growing media formats with training designed to grow your company and personal brand. 

Kathryn Janicek on the AAOS podcast

Podcast Mastery 

We help you cut through the nerves, deliver compelling soundbites, and keep audiences engaged so you get asked back and book more high-impact podcast appearances.

  • Develop natural storytelling techniques that resonate in audio-only formats
  • Learn proper microphone technique and home studio optimization
  • Master the art of building rapport with podcast hosts
  • Create compelling pitch materials to get booked on target shows
  • Craft memorable soundbites that grow your brand and drive results
leader getting coached on camera skills

On-Camera Training 

Perfect your digital presence with comprehensive training that ensures your leadership authority translates powerfully on screen.

  • Perfect posture, eye contact, and professional hand positioning
  • Master lighting, camera angles, and backdrop considerations
  • Overcome camera anxiety and develop authentic on-screen confidence
  • Coordinate wardrobe and styling for maximum visual impact

Media Training, Designed for You

Individual Training

  • Comprehensive 1-day media training workshop
  • Multiple mock interview scenarios with professional feedback
  • Custom message development for your industry
  • Video analysis and performance optimization
  • Ongoing support for specific media opportunities

Team Programs

  • Group media training workshops for leadership teams
  • Coordinated messaging across multiple spokespersons
  • Crisis communication simulation exercises
  • Industry-specific scenario training and customized curriculum
  • Resource guides and follow-up support materials

Crisis Communication Retainer

  • 24/7 access to media training experts during active situations
  • Rapid response coaching and real-time message development
  • Reputation management strategies and hostile interview preparation
  • Team coordination for multi-spokesperson crisis situations
  • Post-crisis analysis and continuous improvement planning

Training Industry Leaders Across Every Sector

Our media training serves leaders who understand that communication excellence drives business success:

Healthcare & Medical Professionals

Physicians presenting research findings or handling patient care issues

Legal & Government

Attorneys arguing high-profile cases or representing clients publicly

Business & Technology

C-suite executives presenting to investors, analysts, and media

Sports & Entertainment

Athletes transitioning from performance to media appearances

Nonprofit & Advocacy

Nonprofit leaders communicating mission and impact to donors

And many more professionals

Meet your media training experts

Kathryn Janicek New Headshot

Kathryn Janicek

Founder & Chief Media Trainer

As a three-time Emmy Award winner with 25+ years of media experience, Kathryn brings unparalleled insight from both sides of the camera. Her experience running live news shows, serving as a media executive, and working as a spokesperson for major crisis events gives her unique perspective on what media professionals need and how spokespersons can excel.

Brandy Hadden, PhD Headshot

Brandy Hadden, PhD

Executive Public Speaking
& Performance Coach

A communication expert and published author with a PhD in Rhetoric, Dr. Brandy Hadden brings nearly two decades of experience in journalism, corporate communications, and media strategy. She specializes in helping executives master media interviews, craft memorable messaging, and navigate complex media engagements with confidence and credibility.

Stef Tovar

Stef Tovar

Executive Performance Coach

An award-winning actor and on-camera expert with 25+ years in entertainment, Stef brings Hollywood-level presence training to executive speaking. His work with everyone from A-list actors to National Bar Association members demonstrates his versatility in developing authentic, powerful speakers.

Ready to Own Your Media Presence?

Stop leaving your reputation to chance. Master the skills that turn media appearances into strategic advantages for your career and organization.

Our expert trainers are ready to help you develop the confidence, messaging, and techniques needed to excel in any media environment.

Schedule Your Free 20-Minute Private Consultation With Kathryn Janicek

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